Balancing Standardization vs Localization Strategies

Balancing Standardization vs Localization Strategies

For a business to succeed, they have to know their audience. But what if the audience doesn’t know the business? In the past, standardization has been the market strategy of choice for companies looking to expand their operations. With today’s changing demographics,...
6 Tips to Improve Your Global Localization Strategy

6 Tips to Improve Your Global Localization Strategy

Just as every client is unique, so too is every country. Whether it be because of cultural norms or religious beliefs, it’s important to keep these differences in mind as your business begins to grow. This is why having a global localization strategy for your company...
6 Things to Consider When Going Global

6 Things to Consider When Going Global

Are you thinking about expanding your business on a global scale? While this endeavor can be greatly rewarding, with it comes a great number of challenges you may not have considered. When you start to think globally, there are the concepts of language and culture...
The Future of Localization Services

The Future of Localization Services

Localization services refers to the translation of documents into other languages. More specifically, it includes cultural nuances that are crucial to the meaning that is being conveyed rather than a literal translation. As you may know, direct translation sometimes...