Supporting surgeons – Da Vinci Surgical System

Supporting surgeons – Da Vinci Surgical System

Medical progress brings about new challenges for robotics, whose development can significantly streamline the work of many medical professionals. The use of surgical robotic systems in the operating room provides a clear advantage over traditional surgical techniques....
A new veterinary product – how to place it on the market?

A new veterinary product – how to place it on the market?

Access to new technologies, coupled with continuous progress and development, leads to a constant stream of new veterinary medicinal products entering the market. However, before a product can be marketed in Poland, it must be validated using market tests and undergo...
At Kontekst everyone will find their place!

At Kontekst everyone will find their place!

In our office we pay special attention to diversity and tolerance. Together we create a friendly working environment, in which there is no place for exclusion. Our employees represent different ethnic and age groups, 5 out of 7 managerial positions are held by women....
Balancing Standardization vs Localization Strategies

Balancing Standardization vs Localization Strategies

For a business to succeed, they have to know their audience. But what if the audience doesn’t know the business? In the past, standardization has been the market strategy of choice for companies looking to expand their operations. With today’s changing demographics,...
6 Tips to Improve Your Global Localization Strategy

6 Tips to Improve Your Global Localization Strategy

Just as every client is unique, so too is every country. Whether it be because of cultural norms or religious beliefs, it’s important to keep these differences in mind as your business begins to grow. This is why having a global localization strategy for your company...