Call us: +48 22 548 07 00

Transcreation

Transcreation – adapting a text (most often a marketing or advertising message) so that it can function naturally in the target language and retain the function of the original text, but within a new linguistic and cultural environment. From this follows that transcreation is by no means to be identified with translation. In fact, it can mean writing the text anew, taking into consideration the specifics of the target language and culture. This is why it is sometimes perceived as lying in between translation and copywriting.

<<<Page5of15 >>>
  • 2017-03-27
    On 15 March 2017, KONTEKST provided professional interpreting services during the conference entitled Interakcja-Integracja held in Copernicus Science...
  • 2017-01-18
    In an effort to make working with us ever easier and more convenient for our clients, we are on the constant lookout for new solutions to streamline our...
  • 2017-01-18
    We are proud to report that in 2016 we delivered a grand total of 11,250 translation projects, an average of 45 projects a day! We translated 142,000 pages...
<<<Page5of15 >>>