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Transcreation

Transcreation – adapting a text (most often a marketing or advertising message) so that it can function naturally in the target language and retain the function of the original text, but within a new linguistic and cultural environment. From this follows that transcreation is by no means to be identified with translation. In fact, it can mean writing the text anew, taking into consideration the specifics of the target language and culture. This is why it is sometimes perceived as lying in between translation and copywriting.

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  • 2019-04-26
    For our key customer from the automotive industry, we have completed another specialist project. We have translated over 100 pages in 9 business days. The...
  • 2019-04-09
    We have completed another project for one of the largest pharmaceutical companies operating on a global scale. The translation from English to Russian...
  • 2019-02-13
    For our client, a global law firm, we have completed yet another specialized project in super-express mode. 76 pages of a certified translation from Polish...
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